An Irish company with a long and proud tradition, Waterford Stanley has been bringing warmth and comfort to homes for generations, stretching back to when the first range cooker was made in Waterford in 1936. The Stanley brand inspires instinctive loyalty and appeals strongly to Irish consumers. The sense of family, cosiness and a relaxed and traditional lifestyle are values that Stanley owners aspire to, and Stanley meets these aspirations with its collection of expertly crafted, cast iron range cookers and stoves.
Stanley combines superb craftsmanship and design to create products that suit a modern lifestyle and bring people together over good food, warmth and a strong sense of heritage.
Waterford Stanley's plant in Bilberry Waterford was set up in 1936 by Allied Ironfounders, the predecessor company to AGA, as a sister facility to its foundry in Larbert, Scotland. Stanley range cookers were launched alongside Rayburn range cookers in the 1920s - both were companions to the Livingstone cooker.
In the 1960s Allied Ironfounders was acquired by A H Masser Ironfounders. Two Masser employees were E W Campbell and A J Cooke who managed the Irish AGA agency and who subsequently acquired the agency themselves creating Campbell & Cooke which were the agency for AGA in Ireland. Campbell & Cooke's Managing Director is David Cooke son of the founder and is now part of the KAL portfolio of products which are in turn part of the Gowan Group.
Since 1936, the company has been renowned as a range cooker company, however in the past 15 years we have evolved more as cast iron stove company. In fact, Stanley has become synonymous as the No.1 brand of stoves in Ireland and the nation's favourite. All activities from research, design of the stoves, and manufacturing to technical services, sales and marketing are all carried out in Waterford
Designed, developed and manufactured in Ireland, Stanley employs 120 people in Waterford city. 2010 and 2011 saw our stove business increase by 30% and 35% respectively with our new stoves the Cara and Reginald contributing 100% of the incremental growth in 2011. To facilitate the increase in stoves sales, Waterford Stanley was appointed 'Stove centre of excellence' within the AGA Rangemaster group which means that all new product development, efficiency testing and all expertise for Stanley and AGA stoves stems from Waterford. We are the experts for the group in all things stoves.
Over 300,000 homes throughout Ireland have a Stanley product, which are currently available in a range of enamel colours, with matching accessories. Stanley products offer unique functionality; radiant heat, central heating, hot water and cooking all combined in one single unit. Stanley products have a reputation for longevity, reliability, quality, style, warmth and comfort. Waterford Stanley's long-standing brand loyalty and excellent reputation underpin the company promise to "turn your house into a home".
There are currently 19 Stanley Centres located throughout the country. Each Stanley Centre features full working models from the Waterford Stanley range displayed in classic and contemporary kitchen settings. Your local Stanley Centre provides an opportunity to experience up close, the distinctive Stanley combination of timeless character, elegant detailing and powerful performance.
'I cannot believe it does all this - gives me lashings of hot water, heats my home, and cooks the most amazing food and looks so good, it's a real focal point.'
'I could not be without my Stanley'
'We practically live in the kitchen now'
'I adore my Stanley' would not be without it'
'My Stanley offers complete comfort'
'Our Stanley is so much more than a cooker - it's part of the family'
'Went to a friends house who had one, loved the warmth of it and just thought - 'I have to have one'
'It's just so stylish'
'I just love my Sunday roast from the Stanley'